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Yves Saint Laurent x HOCC

Client: Yves Saint Laurent
Created by hehehe
Artiste: HOCC
Produced by Paul Tsang
Music by Josh Yeung
Launched in May 2014

The concept of the video centres around the attitude of being sexy and wild. Based on the common ground between the artiste and the product, the character and attitude of both is highlighted in the concept which blends the classy cool persona of the artiste HOCC along with the YSL brand.

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