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Shu Uemura Calligraph:ink - Blossoms

Client: Shu Uemura Hong Kong
Created by hehehe
Key Talent: Charlene Choi
Illustrator: Kristopher Ho
Curator: Kevin Mayao (Fame Glory)
Music: Eric Kwok
Launched in February 2014.

The concept of the video is based on the idea of showcasing Charlene Choi’s process of maturity and transformation into an attractive female figure. Switching between reality and imagination, the video portrays Charlene as the life of a flower while a flower artist is working on mastering his "artpiece".

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