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Red Bull Flatland BMX - Into the East

The main vision of the video is to showcase three aspects: the rider, the art, and the Eastern culture. The idea is to convey the exciting art of Flatland BMX mixed with the contrast of calm traditional Chinese elements of bamboo and ink. Set in an all-white environment, an installation is built with bamboo sticks, creating a space for the riders to showcase their skills.
Launched in September 2013

Client: Red Bull
Created by hehehe
Riders: Vicki Gomez, Matthias Dandois
Cinematography: Rick Lau
Music: Josh Yeung

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