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Pedder Red x hehehe - Who Cares

Client: Pedder Red
Created by hehehe
Photography by SWKIT
Launched in August 2015

Base on the key elements of the seasons, the concept highlights the essence of self-expression with the touch of care-free and out-spoken attitude. The approach is to take on a tag of "who cares?" which leads to a series of visuals with strong imagery drawn from quirky and fun ideas which leave the audience with deep impact. With this collaborative campaign, the message communicated would be the response of "who cares?" which captures the sense of rebellious spirit from this collection.

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