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Converse - Love Is A Drug

Client: Converse China
Created by hehehe
Music: TBOR
Launched in October 2013

The project pairs up Chinese indie bands and directors to create something original and loud. This winning piece centers around a take of the song with a focus on the relationship between “Love” and “Drug” in an abusive relationship connotation, while at the same time conveying the “loud” element with the use of surreal and illogical visuals, which matches the “Get Loud” theme from Converse. The concept is to showcase the different reactions and feelings of the aspect of "love" being an addiction or when love goes wrong, building up to a visually appealing yet chaotic end product.

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